When designers use it in their logos, it makes a powerful statement of authority and class. In general, most modern companies prefer the sans-serif option for their logos. Look at company logos all around you and you'll see that the choice of serif versus sans-serif tells you a lot about the kind of image the company wants to project and portray. Rolex is another famous brand that went with a serif font because it wanted to establish its authority in the watch-making industry. For example, the original AOL logo is a sans-serif font: Modern designers tend to go with sand-serif fonts, which are fonts that do not contain the serifs discussed here. Now that we've answered the question, "what is a serif font?" and have explored the various types of serif typefaces, let's look at the purpose of using serif fonts from a designer's perspective. Slab serif fonts include Egyptian Slate, Rockwell, Serifa, and so on. The thick-to-thin transition has been done away with, giving the font a very heavy look that is ideal for posters. Rather than having wedge-shaped or tapering serifs, the serifs here are like rectangular blocks. Slab serif fonts are heavy-set fonts with block-like serifs that may be as thick as the vertical lines themselves. Two popular didone or neoclassical font types are the Didot and Bodoni families of serif fonts.
Vertical lines are usually quite heavy, while horizontal lines and serifs are much thinner. These modern fonts are easily distinguishable by their thick and thin lines being markedly so. Some of the more popular transitional serif fonts are: Times New Roman, Bookman, Georgia, and Cambria. The thick-to-thin transitions are more pronounced than in the previous serif styles. Transitional serif fonts are known as such because they were popular during the period between the Old Style fonts and modern-day typefaces. Times, Baskerville, and Garamond are some of the most famous serif fonts used in digital typography today. Inspired by the calligraphic art sometime in the 15th century, the Old Style class of serif fonts has certain peculiarities such as thick-to-thin transitions, slanting serifs on lowercase letters, and ending strokes that are rounded, just as they would be in calligraphy. If the Old Style looks like it has its roots in calligraphy, you're right. Each of these is outlined below: Old Style Serif Fonts The fonts that come under the Serif category can be further broken down into four subgroups. Serif Fonts - 4 Categories You Should Knowįonts are generally classified into Serif and non-Serif. Regardless of its origin, the concept of serifs is a very important aspect of modern digital typography. The origin of the word is the Dutch "schreef", which literally means pen stroke or line. Others maintain that the serif was introduced as a stylistic element to make the ends of letters look neater. The painter would typically end some characters with a flare, which has come to be known as a serif. The simple way to define serif: A serif is a mark at the end of a printed or printable character believed to be introduced in stone carving, as a guide for each letter of a word. Serif Font Examples in Real-world Designs
SERIF FONT HOW TO
But what is Serif, exactly? Do you know the Serif definition, or even how to explain what is a Serif if someone asked you? As you enter the world of typography, Serif is probably one of the first terms you'll need to familiarize yourself with.
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