The world needs unity right now rather than competing against each other,” concluded Ben Tattersall, co-founder of Good News. We all need to work alongside each other to help create a positive change. “Hopefully we can inspire action and change for other brands. The world needs unity right now rather than competing against each other Ben Tattersall, co-founder of Good News
and Canada audiences, April 15 and for Turkey April 22.Ĭo-founder of Good News, Nia Jones, said: “We are very proud to be collaborating with H&M, pushing one of the giants to look at every component of a shoe.” The collection is available on H&M’s website and in selected H&M stores and will launch in Sweden, Norway and Finland on April 14, only online in Denmark on April 14 for the U.S. We joined forces to become better together David Söderlund, designer at H&M Their creativity and drive for change inspired our team. I love the colours and the innovative materials.” Source: H&M
The collection is a bright and colourful contrast to a grey and uncertain world. We joined forces to become better together. “Their creativity and drive for change inspired our team. In a press release seen by Green Queen, designer at H&M, David Söderlund, said that working with Good News was both positive and energetic. Additionally, there is a kids’ collection featuring three of the trainer styles. People are more brand-conscious and thus it provides an opportunity for brands like H&M to capitalise on the need generated. Improving Lifestyle: The purchasing power and the lifestyle of people are improving across the globe. The collection features seven trainers and one pair of sliders with colours, inspired by the seventies, and apart from the uppers being plant-based, the shoes have recycled thermoplastic rubber soles and recycled cotton along with organic cotton and Bloom Algae EVA, a plant-based flexible foam created out of algae biomass. H&M needs to explore the emerging markets like Asia and Africa in order to capitalise on the new demand created. Swiss giant H&M and London-based Good News released its first unisex collection together that showcases materials like Bananatex, a durable, waterproof fibre obtained from banana plants and Vegea, a vegan grape leather obtained from the fruits’ waste.įounded by Nia Jones and Ben Tattersall back in 2016, the alternative shoe company launched in response to the large-scale waste the footwear industry is producing.
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